If you wait until you perfect your idea or master your skill… you’ll still be waiting while others are making money.
By: David Cross
David Howell Evans is not known for being a technically accomplished guitarist – although few people really care. He developed a trademark sound that contributed to the success of the band in which he plays – a band that has sold over 170 million albums worldwide. Rolling Stone magazine proclaimed him #24 on their list of The 100 Greatest Guitarists of All Time.
The Edge – as Evans is better known – is the guitarist for U2, one of the greatest rock bands ever. Did he wait until he was a virtuoso on the guitar before joining U2? Nope.
The Clash – a pioneer of punk music – didn’t care a lick about being “great” either. When they started, only two of the band’s four members could even play an instrument. Despite that, The Clash produced one of the top-selling albums of all time (“London Calling”) and wound up as #30 on Rolling Stone’s list of The 100 Greatest Artists of All Time. And they went on to kick-start thousands of other bands… including U2.
The world is packed with thousands of successful people who leapt right in. People who became great because they were willing to take a risk.
Still, I often hear of people who say the reason they have not started their business is that they’re not good enough. They feel they need to wait to acquire more information, deeper knowledge, or more specific skills.
The simple fact is that you can get much better at doing almost anything by doing that thing. Another important thing to note is that you never really know – until you get out there and do it – whether or not you’re good.
Until you actually start your business, it’s all theory. You don’t know how well your idea will succeed until you put it into practice. But the last thing you want to do is wait around until you’re sure. For one thing, you run the risk that your idea will become obsolete. By waiting, you allow the quick and the brave to one-up you in the marketplace. Plus, no matter how long you tinker or research, you STILL won’t know if your idea is good until you put it out there.
Start marketing your widget today, and you’ll know in a few weeks or months whether it’s a big success or a stinker. Keep planning for decades, and you could find out it’s a flop… after having wasted too many years of your life banking on its success. Michael Masterson calls this approach “accelerated failure.” Pick up his best-selling book Ready, Fire, Aim and learn more about it.
This advice holds true for practically any business I can think of.