Ten Tips for Writing an Effective Bid


By: Freelancer.com

It’s easy to feel lost in the crowd in a marketplace of almost 9 million professionals.

With hundreds of Freelancers sometimes competing for the same job, how do you make your bid stand out from the rest? While there isn’t a magic formula that works for every employer or job, there are some important steps you can take to increase the chances of your bid being seriously considered. Here are ten simple tips for writing an effective bid:

  1. Read the project description carefully. If the employer doesn’t feel you understand exactly what needs to be done, you’re not likely to be awarded the project. Some employers will even ask that you include specific details or phrases in your bid in order to verify that you’ve read the description thoroughly, so don’t get caught out and read the whole brief.

  1. If you have questions, use the Project Clarification Board. Winning a project without knowing exactly what you’re getting into isn’t a good situation for you or the Employer. Don’t be afraid to ask questions and the employer will probably respect that you are taking the time to find out more information.

  1. Keep your bid clear, concise, and to the point. Remember that the Employer may have dozens or even hundreds of bids to consider. Bids with unnecessarily long descriptions may be skipped over which will mean some of your important information gets lost. Keeping your bid short and sharp will make sure your bid is considered.

  1. State your terms clearly. Using the project description as a guide, be as precise as possible in stating exactly what you’ll provide, how much it will cost, and how long it will take to deliver. Being vague about your terms implies a lack of confidence. If you’re not confident in yourself, the Employer won’t be either.

  1. Follow up with a private message. After you place your bid, use the private message board to provide more information. This is the appropriate place to add those less important details you avoided in your bid. After all, if your bid generated enough interest to get the employer this far, you’re halfway there. Now those details may make the difference.

    It’s always a good idea to upload samples with your private message or provide links to an online portfolio. Be sure, however, that your examples are relevant to the job and represent your best work. Quality, not quantity is usually the rule of thumb when submitting samples.

  1. Protect your work: Unless you’re prepared to give your work away, any samples you provide should bear a watermark or other means of identification.  At the very least each sample should be accompanied by a statement of copyright and your name.

  1. Be competitive with your pricing. This doesn’t necessarily mean you need to be the lowest bidder. A worldwide marketplace makes for tough competition, but if your work is truly above average, employers may be willing to pay above average prices. On the other hand, if you’re relatively new to freelancing, you may need to establish a reputation first. A little common sense will go a long way here.

  1. Don’t oversell yourself. Self-confidence is a good thing, but over-the-top claims probably won’t impress anyone. Being frank and honest about your skills is the best way to land the job and build a lasting relationship with the employer.

  1. Last, but certainly not least, proofread your bid before you submit it. Is it written clearly? Are there any spelling mistakes? No matter what kind of project you’re bidding on, a poorly written proposal suggests a lack of interest and poor work habits. Edit your work and put your best foot forward.



About Amr Badran

An Egyptian Business Consultant and Corporate Trainer since 1997. I've trained on Management, Leadership and Soft Skills to thousands of people from many nationalities, backgrounds and professions in more than 10 countries across the Middle and Far East. I've also provided my consultancy service for issues of Strategic Planning, Marketing, Sales and Capacity Building. Holder of an MBA and a Candidate for Doctorate in Business. Find more about my Management and Personal Skills Courses at AmrBadran.com and feel free contacting me at Amr@AmrBadran.com
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