1. Blogs are great for search engine marketing
Blogs are search traffic magnets. Seeing from the wholly technical perspective, blogs are actually just content management systems, and just by writing an article a day, a business can very quickly build up a massive blog archive packed with keyword rich articles. Because blogs have a lot of text, offer constantly updated content, and are often link heavy, they are easily found by search engines. Content is food for the search engine spiders, while blog archives are much more of a feast.
2. Corporate blogging can create transparency to a company.
It allows you to talk to your shareholders and potential investors in a more casual environment about your industry and products. Obviously, the blog posts should not read as sales pitches in order to achieve a certain degree of transparency. When written in a casual, yet passionate voice, it’s easy to engage customers and offer them a person behind what could otherwise appear to be a large, faceless company.
3. Blogs build and brands your company to be a thought leader in your industry
People think a lot everyday, but not a lot take time to pen down these thoughts. Penning your business thoughts on your corporate blog forces you to think even harder about your industry. If you think hard enough and keep working on the ideas you thought about yesterday, you can be sure you will hit gold.
4. Blogs are great crisis handlers
Blogs give you the power to publish at an instant. With a blog, companies do not need to write a full article and then send them through the traditional media to be published 24 hours later. Everything is instant. This makes the blog a very powerful update tool – great for crisis handling. Its like buying insurance – you’d never know when you’d need your blog to be the company’s voice to the media and the world.
5. Blogs help to engage customers in conversation, and help in building relationships
Relationship marketing is nothing new. The more trust and familiarity between two entities, the higher the possibility of a transaction. Blogs are emails done with “pull” technology. Emails are effective but spam is destroying it (if not now, soon).
6. Blogs help to put a human voice to a company
Because of the conversational nature of blogs (as opposed to journalistic writing), blogs put a human voice to the company. Potential investors prefer talking to humans than automated telephone answering machines, or contact forms linked to automated support ticket systems.
7. Blogs help you show the world that you have nothing to hide
Nobody likes dealing with people who keep dark secrets and refuse to reveal anything. Business secrets are necessary, and can still be well kept with proper education of staff and a proper blogging policy. A blog helps your shareholders and potential investors see that you have nothing to hide against them, that you are not cheating them of their money, etc. This builds trust.
8. New content being made readily available at a fairly regular rate.
With RSS readers, it’s easy to stay on top of your favorite blogs. With a corporate blog, it’s the best way to reach a lot of readers quickly. Your brand can stay fresh in your customer’s mind. It’s also an easy way to update content regularly without having to fuss with HTML or the actual webpage itself.
9. Instant feedback and communication.
If a customer has something to say or ask, it’s easy to do it in the comments of the blog. It’s also a good way for a company to deal with criticism and other crises. The blogger can instantly respond, which can prove that they are genuinely interested in communicating with customers and bettering their services or products. It can change overall perceptions of a brand.
10. Getting linked to and promoted by other bloggers in the community.
Links are really important for search engine optimization. Bloggers often reference and link to other blog posts, so by having a blog it’s a great way to get links.